Welcome to BrandHaus
where I help your brand outbrand other brands
BrandHaus Social Club turns brand clarity into measurable growth, giving ambitious companies access to executive-level marketing leadership without the executive overhead. You get top-brand strategy, startup agility, and roll-up-your-sleeves execution, all in one fractional partnership.
FRACTIONAL MARKETING THAT'S ALL IN
I’m Liz Thorson, Fractional CMO, Brand Strategist and founder of the BrandHaus Social Club. I help startups and scaling businesses use brand strategy, go-to-market planning, and AI-powered execution to align marketing with business goals and accelerate measurable growth, all without the cost or commitment of a full-time hire. Think part-time expense with full-time impact.
PUT YOUR FAITH IN FRACTIONAL
BENEFITS OF FRACTIONAL LEADERSHIP
Start-up and scaling companies rarely have the luxury of time to “just figure it out.” The pressure to get it right early and often is very real. That makes real expertise an invaluable asset, but the kind you need normally comes with the price tag of a full-time executive.
That’s where the fractional model changes everything: You get senior-level leadership and hands-on execution embedded into your team on a flexible, part-time basis.
It’s how BrandHaus helps companies move faster, smarter and with measurable impact without adding permanent headcount, salary and a benefits package.
Core Focus Areas:
Fractional Chief Marketing Officer (CMO)
Brand Strategy & Positioning
Marketing Strategy & Demand Generation
Go-to-Market Planning & Execution
Brand Messaging & Storytelling
Rebrand & Brand Architecture
An immeasurable force for measurable growth.
The thing about numbers is, they’re not liars.
You deserve a proven, trusted and driven partner by your side. Delivering big for clients is always the top priority as these highlights clearly show.
10× ROI on marketing campaigns (Switchplace)
$12M in direct revenue in 10 months, a 300% increase YOY (Placemakr)
$20M+ incremental revenue from new product launches (Strategic Education)
+121% customer acquisition growth post-rebrand (Strategic Education)
Top-selling Midwest craft beer launch (August Schell, trending on Twitter)
Celebrity-endorsed brand launches (Target, Sur La Table, Scott Conant)
110× increase in qualified leads + 1,900% traffic growth (Switchplace)
#1 Share of Voice in category (Placemakr)
your brand is in good hands.
How fractional marketing can be your whole solution.
As an embedded part of your team, I serve as your part-time marketing leader, driving strategy and scaling execution through AI-powered marketing systems that deliver results and move your business forward.
Every strategy ladders up to your company initiatives, designed to accelerate growth, strengthen brand positioning, and deliver measurable outcomes that move your company closer to reaching its long-term goals.
This isn’t about likes or follows. Partnering with BrandHaus is about building the systems, stories and strategies that make your business perform.
Blushworthy things clients are saying.
“Liz is the kind of marketing leader every company hopes to find. She brings the rare combination of strategic clarity and creative intuition that not only elevates the brand but also drives measurable business growth. Her ability to connect big-picture vision with hands-on execution has been transformative for our company.”
— Tammy Gillespie, CEO
“Liz has been a forward-thinking partner, helping us evolve in a competitive industry. Her work has driven measurable growth and positioned us for long-term success. We’ve achieved seven-figure net-new client acquisition, and our brand metrics now outperform industry benchmarks. The impact Liz and BrandHaus have made has been transformative—I couldn’t recommend her more highly.”
— Ben Lugiai, COO
Just a few BrandHaus Basics.
Industries Supported
Hospitality & Real Estate | B2B SaaS & Tech | Retail | Education | Consumer Packaged Goods | Wellness & Healthcare | Food & Beverage
Brands Amplified
Target | Placemakr | Strategic Education Inc. | GiGi RedBrick Health (Virgin Pulse acquired) | August Schell Brewing | Switchplace | Becky Bakes
Process Perfected
Brand Clarity from Positioning to Messaging | Go-to-market Growth Strategy that Drives Revenue | Execution Across Multiple Channels | Data-driven Optimization
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A Fractional Chief Marketing Officer provides senior-level marketing strategy and leadership on a flexible, part-time basis — giving companies access to top-tier expertise without the full-time cost.
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BrandHaus blends brand positioning, go-to-market planning, and AI-driven execution to align marketing with business objectives and deliver measurable growth.
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Startups, scaling organizations, and companies in transition that need executive-level marketing strategy and execution to drive growth and brand performance.
