Challenge:
Early-stage brand with limited awareness, minimal historical data, and no existing demand engine. Growth required validating product-market fit without forcing premature conversion optimization.

Objective: 
Build brand messaging, positioning, awareness and demand for an emerging women’s boutique—establishing recognition, trust, and early momentum before scaling performance marketing.

Steps Taken:

• Built an awareness-first, brand-led GTM strategy

• Established organic social as the primary discovery channel

• Launched awareness-optimized paid media to efficiently scale reach

• Leveraged pop-up activations to drive offline-to-online momentum

• Implemented lightweight measurement to track awareness → intent

Results:

• Engagement: +740% (5–7× benchmark)

• Reach: +3,500% (~10× benchmark)

• Paid efficiency: $0.68 CPV (2–3× better than norm)

• AOV: $136.64 (~40% above benchmark)

• Repeat customers: 23.65% (established-brand range)