Reached full sales capacity in 6 months
Industry: Food & Beverage / Retail / Small Business
Engagement Type: Brand Strategy & Business Launch Consultant
Timeline: 2018–2019
Company: Becky Bakes
Challenge:
The business had no brand identity, digital presence, or structured pricing model. To succeed, Becky Bakes needed an end-to-end foundation — from positioning to identity to marketing execution — to compete in a saturated local market.
Objective:
To transform a word-of-mouth home bakery into a scalable brand and full-time business with a strong market presence.
Steps Taken:
Built a full business model, pricing, and brand strategy.
Designed identity, packaging, website, and signage.
Directed content strategy, photoshoots, and digital marketing campaigns.
Results:
Reached full capacity within 6 months of launch.
Owners transitioned to running the bakery full time.
