Fractional CMO & brand strategy
Not an agency.
Not a consultant.
This is fractional marketing.
How good can a brand really look if it’s not driving business?
At Brandhaus, I provide fractional leadership services for startups, scaling companies, and small businesses ready to turn brand and marketing into measurable growth — without the overhead of a full-time hire.
$12M revenue in 10 months
300% YoY revenue growth
$11M+ pipeline generated
17+ years experience
Let’s see if fractional is a fit.
YOUR FUTURE FRACTIONAL LEADER
But first, intros
Hello, I'm Liz.
I’m a Fractional CMO, brand strategist, and founder of BrandHaus Social Club.
With 17+ years building brands across VC-backed startups, Fortune 100 companies, and everything in between, I embed directly into your team to align marketing with real business goals — from brand positioning and go-to-market strategy to AI-powered execution that drives measurable growth.
Part-time expense. Full-time impact.
WHY FRACTIONAL?
Fully fractional, fully functional
All the benefits of fractional marketing leadership.
Fractional marketing leadership gives you a dedicated marketing executive, someone who sits inside your business, owns the strategy, and partners with your team on execution — all at a fraction of the cost of a full-time hire.
This isn't outsourced execution. It isn't advisory from the sidelines. I embed directly as your head of marketing: setting direction, aligning the team, and making sure every marketing decision is tied to a business outcome.
| Fractional CMO | Full-Time CMO | Agency | |
|---|---|---|---|
| Senior strategic leadership | ✓ | ✓ | ✗ |
| Embedded in your team | ✓ | ✓ | ✗ |
| Owns GTM & brand strategy | ✓ | ✓ | Rarely |
| Monthly cost | $3K–15K | $15K–25K+ | $5K–30K |
| Long-term commitment | Flexible | Required | Required |
| Ramp time | Fast | 3–6 months | Ongoing |
AN APPROACH BUILT IN THE TRENCHES
How I work
Strategy-led,
story-driven brands.
Great brands aren’t built on tactics alone. They’re built on meaning.
When brand is treated as a growth driver and not just an aesthetic, strategy and story work together to shape perception, guide decisions, and drive results.
I approach branding as a business discipline, grounded in research, segmentation, and market insight, with storytelling as the tool that brings that strategy to life in the market.
Strategy sets direction. Storytelling is what makes people care.
Core focus areas:
Brand strategy and positioning
Go-to-market strategy and demand generation
Digital marketing strategy and AI-powered execution
Brand messaging and storytelling systems
Rebrands and brand architecture
Data-driven optimization and analytics
Brand and marketing team development
HOW WE WORK TOGETHER
1.
Discover & Align
We clarify business goals, positioning, and growth priorities, identifying what's working, what isn't, and where the biggest opportunities are.
I embed into your team as your head of marketing — guiding strategy, supporting execution, and creating alignment across channels and stakeholders.
2.
Lead & Execute
We track what's working, cut what isn't, and build momentum that compounds over time. Strategy isn't set-and-forget — it gets sharper as we learn.
3.
Measure & Adjust
WHAT FRACTIONAL DELIVERS
Case by case success
The thing about numbers is, they’re not liars.
Fractional leadership works because it aligns strategy, execution, and accountability. Regardless of company size or industry, when you take the fractional approach, you win big.
The numbers prove it.
Placemakr · B2C Hospitality · VC-Backed
To support their Series C, Placemakr, a $400M VC-backed startup, needed a full rebrand, a consumer-facing marketing engine, and a leadership team — fast. I led the brand strategy, executed the rebrand from WhyHotel, built the marketing team from scratch, and stood up a direct booking pipeline.
$12M in booking revenue in 10 months. 300% YoY growth. #1 share of voice in the category.
Switchplace · B2B Hospitality · Fractional CMO
No marketing infrastructure. No playbook. No positioning. I built the brand strategy, go-to-market plan, demand generation engine, and sales enablement tools from the ground up.
$10M+ pipeline generated. 10x ROI on marketing investment. Built to scale.
Strategic Education · EdTech / Fortune 500
A $2B merger created two brands — Capella University and Strayer University — competing for the same audiences under one parent company. I led global brand strategy and architecture to differentiate both brands while aligning to a single business model.
+121% student acquisition. $20M+ in incremental revenue attributed to brand repositioning.
THE BACKSTORY
Consider the playing field leveled
BrandHaus, born of an undying belief in the underdog.
I spent years inside top brands, building strategy, leading teams, managing the kind of marketing budgets most founders will never see. And I was damn good at it. But the longer I worked at that level, the more I got irked by the unfairness of it all.
The growth strategies, the positioning frameworks, the go-to-market playbooks, the brand architectures, weren't complicated. They weren't locked away in some safe only Fortune 100 companies could get their hands on. They were just... absurdly expensive to access. Without the agency retainer, the full-time team, the big-brand budget, you were just guessing.
And the companies left guessing? They were often the most interesting. The scrappiest, most ambitious, most deserving of a real shot — true underdogs — stuck competing on a wildly tilted playing field.
That disadvantage bugged me enough to do something about it.
I built BrandHaus on a foundational belief that great strategy shouldn't be reserved for companies with endless resources. A belief that small businesses need not settle for small brands. Collaborating from the inside with founders and teams to build the strongest frameworks, to find the right words, and to bring the most compelling stories to life — that’s the work I show up to do.
Together, we can succeed bigger than you ever thought possible.
GET THE GUIDE
Fractional curious?
Find answers inside our free guide.
Before you hire anyone, grab this first. The Fractional CMO Playbook breaks down what the role actually looks like in practice, what it should cost, and the five questions that separate the good ones from the expensive ones.
TESTIMONIALS
Blushworthy things clients are saying.
“Liz is the kind of marketing leader every company hopes to find. She brings the rare combination of strategic clarity and creative intuition that not only elevates the brand but also drives measurable business growth. Her ability to connect big-picture vision with hands-on execution has been transformative for our company.” — Tammy Gillespie, CEO
“Liz has been a forward-thinking partner, helping us evolve in a competitive industry. Her work has driven measurable growth and positioned us for long-term success. We’ve achieved seven-figure net-new client acquisition, and our brand metrics now outperform industry benchmarks. The impact Liz and BrandHaus have made has been transformative—I couldn’t recommend her more highly.”— Ben Lugiai, COO
FAQs
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Most engagements begin with a 2–4 week discovery phase — aligning on business goals, auditing current brand and marketing positioning, and identifying the highest-priority opportunities for growth. From there, I work on a monthly retainer, typically 2–4 days per week depending on scope and business stage. I operate as your head of marketing: setting strategic direction, joining leadership calls, partnering with your team on execution, and managing vendors or agencies where needed. Engagements typically run 4–12+ months, with many clients extending as the business scales.
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Fractional CMO retainers typically range from $3,000 to $15,000 per month, depending on scope, time commitment, and business complexity. For context, a full-time Chief Marketing Officer typically costs $180,000–$300,000+ per year in salary alone — before benefits, equity, or recruiting fees. Fractional leadership delivers the same senior strategic expertise at a fraction of that cost, with no long-term employment commitment. Project-based work — brand audits, go-to-market strategy, rebrand leadership — is scoped and priced separately based on deliverables.
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A Fractional Chief Marketing Officer provides senior-level marketing strategy and leadership on a flexible, part-time basis — giving companies access to C-suite marketing expertise without the cost or commitment of a full-time executive hire. A fractional CMO owns brand positioning, go-to-market strategy, messaging, demand generation, and team leadership. They sit inside the business as a true marketing leader — not as an outside consultant or agency — setting direction and partnering on execution.
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Fractional CMO support is the right fit for startups that have raised funding and need to build a brand and go-to-market engine quickly; scaling companies that have outgrown DIY marketing but aren't ready for a full-time executive hire; and small businesses that need strategic marketing leadership, brand positioning, and a focused growth plan. It's also a strong fit for companies with junior marketing teams who need senior strategic direction but don't have a marketing leader setting priorities and owning outcomes.
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A marketing agency is built to execute tactics — content, ads, SEO, social media — against a brief. A fractional CMO sits on the strategy and leadership side: building the brief, setting the direction, and making sure every tactic ties back to a business goal. BrandHaus is not an agency. As your fractional brand and marketing leader, I own brand and marketing strategy, build the plan, partner with your team on execution, and — where needed — manage external agencies or vendors against clear priorities and metrics.
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BrandHaus approaches brand strategy as a business discipline — not just a creative exercise. That means starting with research, competitive positioning, and market insight before any messaging or creative decisions are made. Strategy sets the direction. Storytelling brings it to life. The result is a brand that's not only distinctive but built to drive measurable business outcomes — customer acquisition, revenue growth, and market positioning that compounds over time.
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Yes — AI is integrated throughout how BrandHaus works, from competitive research and audience analysis to content development, campaign optimization, and performance reporting. AI dramatically increases the speed and quality of marketing execution — what once required large teams or lengthy agency processes can now be done faster and more precisely. I'm transparent about where and how AI is used, and I stay current on the tools that actually move the needle for brand and marketing performance. AI is the multiplier. Strategy and judgment are still the foundation.
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Common engagements include brand strategy and positioning, rebrands, go-to-market plans for new products or services, demand generation programs, and standing up marketing foundations like messaging, funnels, and reporting.
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BrandHaus has worked across B2B and B2C businesses in technology, real estate and hospitality, consumer packaged goods, higher education, wellness and health, professional services, and venture-backed startups. The common thread isn't industry — it's ambition. BrandHaus works best with companies that are serious about using brand and marketing as a growth driver, regardless of sector.
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The clearest signal is this: if you're feeling stuck on how to position your brand, how to stand out in your market, or how to turn brand and marketing into predictable pipeline and revenue — we're likely a strong fit. My clients understand the power brand has for driving business performance. Most clients come to BrandHaus at one of three moments: they've just raised and need to build the brand and go-to-market engine fast; they've been doing marketing but nothing is sticking; or they have a team but no one owning the strategy. If any of those sound familiar, a 30-minute intro call is the best way to find out.
IT’S TIME TO TALK
Let’s get growing
Ready to turn your brand into a business driver?
We’ll cover your goals, your challenges, and whether fractional leadership makes sense for where your business is headed. No pressure though. If it’s a fit, great. If not, that’s okay, too.