Challenge: 

Minimal marketing infrastructure. Just 500 form submissions over six years and $12M in total pipeline since 2019.

Objective: 

To build the marketing engine to grow the pipeline, drive direct revenue, and position the business for future sale.

Steps Taken:

• Built the brand framework, messaging, and visual identity to modernize perception and create clarity in a fragmented category.

• Improved user experience and lead capture.

• Launched integrated marketing campaigns across digital, email, and social.

• Implemented tracking systems linking marketing to revenue.

Results:

• $7M+ in new pipeline opportunities in under 12 months.

• 11x ROI on marketing spend.

• 3x industry benchmark conversion rates.

• 1200+ net-new leads.